Author page(s)

Dale Marsten

I write about final expense calls because I've spent a good chunk of my career in direct response marketing, the kind where you can't hide behind a nice-looking ad if it doesn't actually convert. Somewhere along the way, inbound call generation became the piece I couldn't stop picking apart. There's something honest about a phone that either rings or doesn't.

This site is where I put down what I've learned about buying final expense calls, mostly from thinking hard about the agent's side of the equation. What makes a call worth paying for. What questions to ask a vendor before you commit a budget. Why the same lead source can work great for one agent and fall flat for another.

I'm not an insurance agent and I don't hold any industry licenses. I'm a marketing guy who got interested in this specific corner of lead generation and wanted a place to write about it plainly, without the sales pitch. Take what's useful, question the rest, and trust your own numbers over anyone's opinion, including mine.